Case Study: The Fry Family Foods boosts brand awareness with WPR Agency’s integrated plant-based campaign

The Fry Family Foods boosts brand awareness 20% with WPR Agency

The Fry Family Foods faced the challenge of increasing brand awareness among flexitarian families. WPR Agency was engaged to address this using an integrated PR and marketing campaign.

WPR Agency developed a multi-channel campaign for Veganuary, which included an ASMR video with a competitive eater and a user-generated Instagram initiative called #PlantItForward. The results were significant, securing 11 national articles and over 22 million paid media impressions. The campaign ultimately led to a 20% increase in brand awareness for The Fry Family Foods.

The Fry Family Foods