Case Study: The Camping and Caravanning Club boosts bookings and memberships with WPR Agency's Outjoyment campaign

The Camping and Caravanning Club boosts bookings 3% with WPR Agency

The Camping and Caravanning Club, with support from WPR Agency, faced the challenge of promoting new research showing campers are happier, specifically to attract new 'empty nester' members and increase bookings. They needed a standout campaign to communicate these wellbeing benefits and reach their target audience.

WPR Agency created an innovative solution called the Outjoyment Pod, an immersive pop-up camping experience toured across the UK. This creative PR campaign generated extensive national media coverage and social engagement. The results for The Camping and Caravanning Club were significant, including a 3% uplift in bookings, an 86% increase in 'campsites near me' searches, and a 2% rise in memberships from their target demographic.

The Camping and Caravanning Club