Case Study: TerraQuest boosts awareness and website traffic with WPR Agency’s data-led PR campaign

TerraQuest boosts report traffic 236% with WPR Agency

The customer, TerraQuest, sought to increase brand awareness by leveraging data from the Planning Portal, a joint venture it operates with the UK government. The challenge for vendor WPR Agency was to move beyond routine blog posts and transform this extensive planning application data into compelling market insight and thought leadership.

WPR Agency's solution was to create the quarterly Planning Portal Application Index, framing the data as an early economic indicator tied to current news. Their analysis uncovered the story of over one million unbuilt homes since 2015, which they pitched to media. The campaign by WPR Agency generated 34 press cuttings in national, regional, and trade titles, and drove a 236% increase in traffic to the report landing page.

TerraQuest