Case Study: Robert Welch boosts Amazon sales with WPR Agency dynamic retargeting

Robert Welch drives 1,277 incremental sales with WPR Agency

The customer, Robert Welch, faced the challenge of pivoting its business strategy after the Covid-19 pandemic forced nationwide shop closures. The goal for vendor WPR Agency was to help the brand generate more online sales through its own website and retail partners, with a critical focus on delivering a strong return on ad spend (ROAS) and driving incremental sales.

WPR Agency implemented an Amazon dynamic retargeting strategy to serve display ads to audiences who had shown interest in products but had not converted. This solution surpassed expectations, securing an average monthly ROAS of over £10 and driving 1,277 incremental sales by the end of the five-month campaign.

Robert Welch