Case Study: REHAU boosts consumer leads and brand visibility with WPR Agency's integrated campaign

REHAU drives 1,627 consumer leads with WPR Agency

WPR Agency was engaged by REHAU, a leader in the trade sector, to help launch its brand to the consumer market. The specific challenge was to drive consumer demand for REHAU Connect, an online ordering system that connects homeowners with local installers.

To meet this challenge, WPR Agency implemented an integrated campaign targeting homeowners. This included media relations based on original research, a robust social media strategy with influencers, a targeted Google display campaign, and SEO. The results far exceeded all KPIs, generating 1,627 consumer leads against a target of 500 and achieving extensive media coverage. WPR Agency's campaign also drove a 7% year-over-year increase in brochure downloads and significantly outperformed competitors in search visibility.

REHAU