WPR Agency
152 Case Studies
A WPR Agency Case Study
No5 Barristers' Chambers faced the challenge of identifying newsjacking opportunities to reinforce its legal expertise in the national and consumer media. The goal was to find engaging topics that would allow its barristers to share commentary without losing the vital technical aspects of the law. The WPR Agency was enlisted to handle this media relations activity.
WPR Agency identified the King's Coronation as a major media opportunity and secured timely commentary from a barrister on the legalities of hosting street parties. This approach secured 16 pieces of coverage, surpassing a KPI of five, including placements in The Mirror, The Star, and Ideal Home. The campaign also generated 15 valuable backlinks to the No5 website, significantly boosting its online presence and authority.