Case Study: NHS Birmingham and Solihull ICB boosts social media engagement with WPR Agency training

NHS Birmingham and Solihull ICB boosts LinkedIn impressions by 112.6% with WPR Agency

WPR Agency delivered bespoke social media training to NHS Birmingham and Solihull ICB. The challenge was to equip the ICB's team with the tools to create high-performing content, turning social media impressions into action. The goal was to maximize reach and engagement across organic channels through upskilling in best practices, Meta paid tools, and content creation.

The WPR solution began with an audit of key social channels to inform a tailored workshop, which included strategy development and algorithm education. Delivered in-person by a specialist trainer, the session provided data-backed recommendations. Results within one month included a 112.6% increase in LinkedIn impressions and a 660% rise in post comments, alongside improved Facebook metrics, demonstrating significant performance improvements.

NHS Birmingham and Solihull ICB