Case Study: My Home Move Conveyancing boosts SEO and earns high-quality backlinks with WPR Agency’s Mansion Tester campaign

My Home Move Conveyancing generates 115 pieces of coverage with WPR Agency

The customer, My Home Move Conveyancing, faced the challenge of raising awareness for its online services and needed to generate high-quality backlinks to support its SEO efforts. The vendor, WPR Agency, was tasked with creating a campaign to achieve this.

WPR Agency's solution was to launch a search for an official "mansion tester," a role that would be paid to stay in a luxury property and review the client's online service. This idea generated significant media attention. The campaign resulted in 115 pieces of global coverage, over 1,700 applications for the role, and a 60% backlink rate, including 21 follow links for My Home Move Conveyancing.

My Home Move Conveyancing