Case Study: Ingersoll Rand Transport Solutions achieves 558% more PPC leads with WPR Agency

Ingersoll Rand Transport Solutions boosts PPC leads 558% in 6 months with WPR Agency

WPR Agency was engaged by Ingersoll Rand Transport Solutions (IRTS) to help them generate more high-quality digital sales leads. The challenge was to revitalize their existing PPC campaigns to better seize a growing market opportunity in sustainable transport and fuel transfer solutions and significantly impact the business's bottom line.

WPR Agency implemented a sophisticated PPC strategy involving more relevant ad copy, controlled negative keywords, and a greater emphasis on phrase and exact match keywords. This approach was first applied in the UK and Ireland before being rolled out globally. The results were significant, with WPR delivering an 8% reduction in cost-per-lead and a 558% increase in PPC lead volume over a six-month period.

Ingersoll Rand Transport Solutions (irts)