Case Study: Greene King boosts awareness and sales with WPR Agency's Grill Seekers campaign

Hungry Horse boosts sales 17.3% with WPR Agency

The customer, Hungry Horse (a Greene King brand), faced the challenge of raising nationwide awareness for its Pub & Grill's new summer menu and hero grill dishes. The goal was to drive footfall into its pubs. The vendor, WPR Agency, was tasked with creating a consumer PR campaign to ignite interest.

WPR Agency created a campaign to find an official "Grill Seeker," a paid role that involved visiting pubs to sample the new menu. This concept generated significant media coverage, securing 7 national and 71 regional articles, which greatly exceeded targets. The campaign resulted in 972 applications and drove a 17.3% year-on-year sales increase for the brand.

Hungry Horse