Case Study: Drayton Manor Resort celebrates Thomas Land’s 15th anniversary with WPR Agency

Drayton Manor Resort celebrates Thomas Land's 15th anniversary with WPR Agency and 65 pieces of coverage

The customer, Drayton Manor Resort, faced the challenge of raising awareness for the 15th anniversary of its Thomas Land attraction to drive footfall at the start of the 2023 season. To meet this objective, they engaged the vendor, WPR Agency, for a public relations campaign.

WPR Agency implemented a solution by hosting a special birthday party event for key journalists and celebrities to generate media coverage and social content shares. The results for Drayton Manor Resort included 139 attendees, 65 pieces of coverage with 84% in tier one media, and social posts from 100% of the visiting celebrities, successfully driving awareness and footfall.

Drayton Manor Resort