Case Study: Drayton Manor Park achieves its best summer season on record with WPR Agency's Adventure Cove launch campaign

Drayton Manor Park scores 97 pieces of coverage with WPR Agency

WPR Agency was engaged by Drayton Manor Park to launch Adventure Cove, a new nautical-themed zone at the park. The challenge was to build hype and sustain awareness for the new area, which featured new rides and marked the first investment phase from the park's new owners.

The solution implemented by WPR Agency was a press office-led launch campaign broken into four distinct phases: a teaser announcement, an official opening date release, selective press invites, and targeted influencer reviews. The results for WPR Agency included 97 pieces of coverage, 10 national hits, 63 publisher social shares, and 15 journalist reviews. Crucially, the campaign helped deliver Drayton Manor Park’s best summer season on record.

Drayton Manor Park