Case Study: Co-op Funeralcare gets Britain talking about death and funerals with WPR Agency

Co-op Funeralcare sparks 56 pieces of coverage with WPR

Co-op Funeralcare challenged WPR Agency to create a consumer PR campaign that would get the British public to open up about uncomfortable conversations surrounding death, bereavement, and funerals.

WPR Agency implemented a striking campaign by placing an 11-foot elephant installation on the banks of the Thames to literally represent the 'elephant in the room'. This initiative successfully generated 56 pieces of coverage, increased Co-op Funeralcare's media share of voice by 3%, and sparked widespread public engagement on the topic.

Co-op Funeralcare