Case Study: Checkatrade reduces lead costs and boosts conversion with WPR Agency’s paid social trade acquisition

Checkatrade reduces lead costs by 33% with WPR Agency

The customer Checkatrade faced the challenge of managing its paid social media lead generation across META, LinkedIn, and TikTok while transitioning its headline offer away from free membership. WPR Agency was tasked with maximizing lead volume and quality while mitigating potential cost increases from this strategic shift.

WPR Agency implemented a solution involving rigorous testing across creative, audience, and lead forms to understand the customer and mitigate costs. They developed a new user journey and introduced upper funnel activity with testimonial content. This approach resulted in a 25% reduction in CPM, an 18.75% increase in CTR, and an 8.4% increase in form conversion. Ultimately, WPR Agency generated leads at a cost 33% lower than previously achieved.

Checkatrade