Case Study: Care UK boosts awareness of activity-based care with WPR Agency's Big Draw campaign

Care UK earns 232 pieces of coverage with WPR Agency

Care UK, a provider of residential care for older people, faced the challenge of combating stereotypes about care homes and raising the regional profile of over 50 of its locations. The company partnered with vendor WPR Agency on a public relations campaign to highlight its key messages of "activity-based care" and "care experts."

WPR Agency created a campaign centered around The Big Draw, an international art festival. The solution involved encouraging Care UK homes to host art activities, co-hosting a virtual live drawing session with an artist, and creating a virtual art exhibition. The campaign was highly successful, with 51 homes participating and 232 media coverages achieved, including six national hits. All of the coverage included Care UK's key messages, significantly raising its profile.

Care UK