Case Study: Yorkshire Water boosts employee engagement and brings its 10-year strategy to life with WPA Pinfold

Yorkshire Water lifts engagement to 7.4 with WPA Pinfold

The customer, Yorkshire Water, faced the challenge of re-engaging its 8,000 employees and communicating a new 10-year strategy amidst a difficult period for the water industry. The vendor, WPA Pinfold, was enlisted to help inspire colleagues and ensure they believed in the new vision for the future.

WPA Pinfold implemented a storytelling approach, crafting a narrative and developing a detailed plan called 'Drive to Thrive'. This was launched through events and a suite of communications, equipping leaders with toolkits to cascade the message. The solution resulted in the highest employee engagement score since 2020 and won Gold and Silver awards at the Internal Communications and Engagement Awards 2024.

Yorkshire Water