Case Study: T&R Theakston achieves national retail listings with WPA Pinfold

T&R Theakston sells out Triple Hop Best Bitter in days with WPA Pinfold

The customer, T&R Theakston, faced the challenge of creating a unique and differentiating position in the competitive beer sector through a collaboration with the Hairy Bikers. The goal was to maintain the integrity of both cherished brands while enabling product range extensions and capitalizing on Theakston's brewing provenance. The vendor, WPA Pinfold, was engaged to develop a coordinated approach for this partnership.

WPA Pinfold's solution was to create distinctive brand icons that encapsulated the recognizable features of the Hairy Bikers, giving the beers a unique personality while leveraging Theakston's credibility. The results were highly successful, with the Triple Hop Best Bitter selling out within days of its online launch and achieving a national listing in Waitrose. Due to this impact, the range was expanded to include a Zesty IPA, which also gained a national listing in Sainsbury's.

T&R Theakston