Case Study: Theakston achieves brand repositioning and growth with WPA Pinfold

Theakston refreshes an iconic brand after nearly 200 years with WPA Pinfold

Theakston, an independent brewery, faced the challenge of repositioning its iconic brand within a market that had been disrupted by the craft beer revolution. They needed to modernize their image to appeal to a younger demographic without alienating their traditional customer base. To address this, they partnered with the brand design agency WPA Pinfold.

WPA Pinfold developed a strategic brand design solution that evolved Theakston's positioning to highlight its near-200-year heritage. The agency refreshed the brand's visual identity, emphasizing its iconic yellow color to achieve a craftier feel, and worked on the hierarchy for flagship and new product ranges. This repositioning by WPA Pinfold successfully propelled Theakston's beers to greater success in both UK and overseas markets, allowing them to launch new products and compete effectively in a crowded sector.

Theakston