Case Study: National Grid secures funding support for its 5-year business plan with WPA Pinfold

National Grid secures up to £35 billion funding to 2030 with WPA Pinfold

WPA Pinfold worked with National Grid to address the challenge of communicating a highly complex and ambitious 5-year business plan. The plan, which sought to secure up to £35 billion in funding to modernize the UK's electricity network by 2030, needed to resonate with multiple audiences, including the regulator Ofgem, policymakers, and the media. The technical content required a clear narrative to demonstrate the plan's scale and its critical role in meeting the UK's climate goals.

The solution from WPA Pinfold involved creating an overarching campaign theme that stretched National Grid's brand guidelines to reframe them as a progressive leader. They produced a main business plan and eight regional reports that were easy to navigate and visually engaging, alongside webinar presentations and a bespoke website. The result was a clear, concise, and compelling set of documents that successfully communicated the full scale of the ambition, helping National Grid present its case for unprecedented investment.

National Grid