Case Study: Harvey’s Brewery achieves growth in the premium craft beer market with WPA Pinfold

Harvey’s Brewery drives 100% growth in online sales with WPA Pinfold

WPA Pinfold partnered with Harvey’s Brewery, a historic Sussex brewery, to help it succeed in the modern premium craft beer market. The challenge was to reposition the brand to appeal to a new generation of craft beer drinkers, who were different from its traditional core customer.

The solution developed by WPA Pinfold was a strategy called ‘A Fresh Generation’, which was brought to life through fresh and playful brand designs for a new craft range. This led to a significant increase in on-trade sales, with the initial product selling out within days of its launch and the successful range quickly expanding. WPA Pinfold delivered 100% growth in online sales for the Harvey’s Brewery craft range.

Harvey’s Brewery