Case Study: British Engines unifies its global brand and culture with WPA Pinfold

British Engines aligns 1,600 colleagues with WPA Pinfold

British Engines, a global engineering firm, faced the challenge of aligning its nine international businesses and 1,600 colleagues under a unified brand to support its significant growth trajectory. The company appointed vendor WPA Pinfold to review and redefine its purpose, vision, values, and brand identity to create a cohesive story for its people to rally behind.

WPA Pinfold implemented a comprehensive brand design solution that involved evolving the core identity, creating new divisional brands, and developing a unifying group purpose and values summarized by "Together, never more determined." The results included a strong new brand architecture that provided clarity and confidence, a unifying purpose for employees, and a refreshed platform for future growth and alignment across the global group.

British Engines