Case Study: Yosemite Mariposa County Tourism Bureau boosts tourism engagement with WP Engine

Yosemite Mariposa County Tourism Bureau boosts traffic 5.4% with WP Engine

The Yosemite Mariposa County Tourism Bureau (YMCTB) faced the challenge of revitalizing its brand to appeal to a broader audience and highlight Mariposa County's diverse attractions beyond Yosemite National Park. To address this, they worked with their agency partner, Noble Studios, who utilized WP Engine's managed WordPress hosting platform.

The solution, built on WP Engine's platform, resulted in an award-winning website that significantly reshaped the region's perception. The measurable outcomes included a 17.1% decrease in bounce rate, a 5.4% increase in overall traffic, and a 4.37% increase in lodging referral conversions, demonstrating the project's success in driving sustainable tourism growth.

Yosemite Mariposa County Tourism Bureau