Case Study: Vincentius Apparel achieves localized global sales growth and faster site performance with WP Engine GeoIP

Vincentius Apparel Boosts Global Visibility With GeoIP

Vincentius Apparel is a global ecommerce brand (football-themed hats and jerseys) that struggled to give international visitors a localized shopping experience. The site couldn’t display local currencies without disabling caching, which made pages slow, and recurrent scaling and support problems meant traffic spikes often took the site offline.

Vincentius moved to WP Engine’s managed WordPress hosting, using its GeoIP service to present prices in 13 local currencies and a CDN to restore caching and speed. The result was faster, more reliable performance, the ability to handle traffic spikes, and an immediate uplift in sales driven by the improved, localized experience.

Vincentius Apparel

Bruno Crosier

Co-founder