Case Study: Tobii Gaming achieves 5x faster page loads, higher conversions, and zero downtime with WP Engine

Tobii Gaming relies on WP Engine for speed, scale, and an agile website that can help grow its customer base

Tobii Gaming, the Stockholm-based arm of Tobii Group, builds eye-tracking hardware and software for PC gaming and VR and partners with major gaming brands. With roughly half a million monthly pageviews, the company needed an agile, scalable website that integrated with its martech stack to promote products, create customer touchpoints, and convert traffic more effectively without hosting the core product itself.

Using WP Engine’s Digital Experience Platform, Tobii relaunched a faster, conversion-focused site with seamless martech integration. The front end now loads more than 5x faster across most pages, purchasing flows require fewer clicks (with Stripe added), development and onboarding improved, and the relaunch had zero downtime—resulting in higher conversion rates and an overall better user experience.

Tobii Gaming

John Tan

Head of Growth