Case Study: Sealy of Australia improves mattress shopping engagement with WP Engine

Sealy of Australia boosts mattress selector completion to 85% with WP Engine

Sealy of Australia, a market-leading bedding manufacturer, faced the challenge of replacing its outdated website technology and design to create a modern user experience. This was needed to help over a million annual visitors more easily navigate its mattress catalog and find personalized recommendations. They partnered with vendor WP Engine, migrating to their enterprise hosting platform.

The solution, implemented by WP Engine agency partner G Squared, involved a site redesign and migration from Adobe Business Catalyst to WordPress hosted on a dedicated server. The results were significant, including an 85% mattress selector completion rate, a 22% improvement in exit rate, and a 5% increase in time on site. WP Engine's platform provided the secure and high-performance infrastructure needed for this successful transformation.

Sealy of Australia