Case Study: Sally’s Baking Addiction achieves reliable, high-speed scalability — handling 7 million monthly visitors with WP Engine

Sally’s Baking Addiction Cooks Up Web Success with WP Engine

Sally’s Baking Addiction is a WordPress baking blog founded by Sally McKenney that grew from a hobby into a full-time business attracting about 7 million visitors per month. Rapid traffic growth made site speed, scalability, and uptime critical, and the site suffered a major failure the day before Thanksgiving 2014—ten hours of downtime, lost revenue, removed ads, and frustrated readers—exposing the need for a more reliable hosting solution.

Within a week McKenney migrated the site to WP Engine; the onboarding was smooth and the managed WordPress platform delivered faster page and image loading, dependable handling of holiday traffic spikes, and 24/7 expert support. As a result, Sally’s Baking Addiction now enjoys consistent performance, scalability, and peace of mind, letting McKenney focus on content and business growth.

Sallys Baking Addiction

Sally McKenney

Founder