Case Study: MyFitnessPal achieves scalable, reliable high-traffic publishing with WP Engine

MyFitnessPal keeps WordPress Blog in Shape with WP Engine

MyFitnessPal, the popular Under Armour-owned nutrition and fitness app with the world’s largest food database, needed a more reliable way to engage its 80 million users. Its Hello Healthy blog routinely crashed under traffic spikes—especially after email campaigns—preventing the company from scaling its content program and hurting user engagement.

MyFitnessPal rebuilt the blog as a standalone WordPress publisher and moved hosting to WP Engine (using its EverCache technology and dedicated support), then expanded its editorial team and email campaigns. The result: consistent uptime and much faster page loads, traffic averaging about 12 million views per month (17 million in January 2015), roughly 3–4× growth versus before, and a 22% increase in weekly active users—“It just doesn't go down anymore.”

MyFitnesspal

Tara Nicholle Nelson

Vice President of Marketing