Case Study: iFly achieves seamless holiday traffic scaling and increased conversions with WP Engine

iFly - Customer Case Study

iFLY, the pioneer of indoor skydiving with more than 80 locations worldwide, relies on its website as the primary channel for customer education and e‑commerce. The Thanksgiving‑to‑Christmas holiday rush—heavy on reservations and gift purchases—exposed limits of their proprietary CMS with outages and slow performance, prompting the team to seek a more reliable platform.

iFLY migrated to WP Engine for its built‑in performance features, load‑testing support, and 24/7 customer success. WP Engine helped with load testing, real‑time monitoring and rapid scaling (including resolving a brief outage), supported an April site rebrand launch, and contributed to one of iFLY’s best holiday seasons; since relaunch, conversion rates and time on site have improved and the company is now planning a single global site with WP Engine’s continued support.

iFly

Max Solodky

Director of Digital Experience