Case Study: Gregory Jewellers boosts engagement and conversions with WP Engine

Gregory Jewellers boosts users and pageviews by 48% with WP Engine

Gregory Jewellers, an Australian family-owned fine jewelry retailer, faced challenges with its legacy Magento website, including performance issues and security concerns. With its audience shifting younger and online sales growing, the company needed a modern, secure, and high-performance ecommerce platform. They partnered with digital agency Frank Digital and vendor WP Engine to migrate to a new solution.

WP Engine's fully managed WordPress platform, with dedicated infrastructure on Google Cloud and Global Edge Security, provided the foundation. Frank Digital rebuilt the site on WooCommerce, adding custom search and optimizing for speed. The results were significant: a 26% decrease in bounce rate, a 69% increase in time on site, and a 48% increase in users and pageviews, leading to higher conversions and a revitalized digital presence for Gregory Jewellers.

Gregory Jewellers