Case Study: Good Friday Appeal boosts fundraising and donation engagement with WP Engine and XWP

Good Friday Appeal boosts sessions 91% with WP Engine

Good Friday Appeal, a charity supporting the Royal Children's Hospital in Melbourne, faced a significant challenge after the Covid-19 pandemic disrupted its traditional telethon fundraising model. To bounce back, they partnered with WP Engine's agency partner, XWP, to create a modern, digital donation experience. The challenge was to rebuild their legacy website to optimize engagement and simplify the donation process.

The solution from WP Engine and XWP involved a full site redesign focused on stellar UX and a high-performance WordPress infrastructure. This resulted in a full return to pre-pandemic fundraising levels, with over $17 million raised. Measurable impacts included an 81% increase in traffic, a 91% increase in sessions, and a 145% increase in session duration, while page load and download times decreased by nearly 40% and 60% respectively.

Good Friday Appeal