Case Study: FrieslandCampina achieves engaging, mobile-enabled game-based employee training with WP Engine

FrieslandCampina - Customer Case Study

FrieslandCampina, a multinational dairy cooperative with about 23,000 employees across 34 countries, needed a creative way to roll out new company behaviours and standards to a diverse, global workforce. They wanted a fun, mobile-friendly, multilingual alternative to traditional training that would engage everyone from C-suite to truck drivers.

Agency Fresh Forces developed a narrative-driven, mobile-optimized online game built on WP Engine’s WordPress Digital Experience Platform to ensure scalability, security, and easy management. The game launched in early phases, has delivered strong engagement and positive feedback, and is being rolled out company-wide as a reliable way to embed the new mindset and behaviours.

FrieslandCampina

Erik Hoekstra

Director HR Corporate Center