Case Study: MyPure achieves a 5.3% conversion increase with Wow Group's Magento to Shopify migration

MyPure boosts conversion rate 5.3% with Wow Group

MyPure, a customer of Wow Group, was facing a significant challenge as their e-commerce website was built on an outdated Magento 1.X platform. Although the site ranked highly in organic search, it was no longer PCI DSS compliant and therefore unable to securely process customer card transactions.

Wow Group executed a smooth migration of MyPure's large catalog of over 5,000 products to Shopify with zero downtime. Their strategic approach preserved all SEO value during the move. The results were immediate and substantial, with Wow Group delivering a 5.30% increase in conversion rate, an 80% increase in average order value, and a 36% increase in revenue for MyPure.

MyPure