Case Study: Humanitarian Academy for Development achieves 120% traffic growth with Wow Group

Humanitarian Academy for Development boosts traffic 120% with Wow Group

The vendor Wow Group collaborated with the humanitarian Academy for Development (HAD), an NGO training organization. HAD's challenge was that its existing website failed to properly showcase its global reach and expertise, hindering its ability to attract charities and third-sector organizations to book courses and engage with content across different regions and languages.

Wow Group developed a bespoke global WordPress website with eCommerce functionality for course bookings. The solution included an interactive map, a multilingual build with a full Arabic right-to-left version, a payment gateway, and integrated CRM and eLibrary systems. The results were significant: a 120% increase in traffic, a 70% year-over-year increase in enquiries and online bookings, and new partnership enquiries from NGOs globally, unlocking major opportunities in the Middle East and North Africa.

Humanitarian Academy for Development (had)