Case Study: Sam’s Club achieves fully monetized in-club digital signage with Wovenmedia

Sam’s Club Fully Monetizes their In-Club Digital Signage Network While Delivering on Brand Promise to Expect Something Special

Sam's Club, a membership-based retail warehouse club, sought to fully monetize its extensive in-club digital signage network while enhancing the member experience. They needed a solution flexible enough to manage over 25,000 screens across nearly 600 locations, deliver targeted content, and provide verified reporting to meet key objectives like sales lift and generating ad revenue. To address this, they partnered with vendor Wovenmedia and implemented their WovenManager cloud-based content management system.

The solution from Wovenmedia enabled granular control over the network, allowing for targeted, endemic advertising and proof-of-play reporting. This resulted in Sam's Club's digital signage network effectively paying for itself through third-party ad revenue. The platform also provided valuable sales impact insights, helping to inform content placement decisions and ultimately contributing to an elevated, more personalized shopping experience for millions of members.

Sam's Club

Mike Hiatt

Head of In-Club Digital Signage