Case Study: Olyns delivers interactive Super Bowl recycling experiences with Wovenmedia

Olyns Recycling Cubes Powered by Wovenmedia at the Super Bowl

Olyns, a company focused on creating a tech-centric recycling system, faced the challenge of managing the interactive video screens on its new recycling Cubes during a high-profile activation at the Super Bowl. They needed a robust and flexible cloud-based content management system to trigger different video messages in response to consumer actions. Olyns turned to vendor Wovenmedia and its WovenManager CMS to power this experience.

Wovenmedia implemented its solution by configuring their CMS to receive electrical signals from the Cubes, triggering one of 40 specific response videos whenever a user deposited a bottle. The Wovenmedia system performed flawlessly throughout the event, supporting over 8,000 container deposits and attracting about 150 users per hour. This successful activation helped Olyns showcase its new recycling technology to a massive audience and exceed stakeholder expectations.

Olyns

Philip Stanger

Co-Founder and CEO