Case Study: Triad Retail Media boosts in-club TV engagement and 4K sales with Wovenmedia

Building a Custom Content Machine to Turn Shoppers into Buyers

Triad Retail Media, working on behalf of one of its largest wholesale club clients, faced the challenge of reinventing their in-store TV network. The incumbent content provider could not deliver a system to show compelling content or serve as a customized advertising platform to drive sales and create a new revenue stream. They sought a new content management system (CMS) partner to support over 600 locations nationwide.

Wovenmedia was selected after an extensive review process for its WovenManager CMS and its innovative approach. The solution provided a platform for premium video content, custom programming, and the ability to run sponsored events. This partnership helped the wholesale club giant become a leader in 4K TV sales and fostered new creative solutions like employee training channels, driving tremendous customer engagement and creating a new monetizable asset.

Triad Retail Media

Mike Hiatt

VP/Digital Signage Development