Case Study: Tamkeen saves $113K in support costs with WotNot WhatsApp automation

Tamkeen saves $113K and resolves 66.5% of support queries with WotNot

Tamkeen, a fintech company in Yemen, needed to streamline customer support for its Cash e-Wallet platform. Partnering with vendor WotNot, they sought to handle a high volume of queries efficiently and reduce support costs by implementing an Arabic-language WhatsApp chatbot.

WotNot provided a structured WhatsApp bot that served as a 24/7 first line of support. The solution handled over 207,000 conversations, achieving a 66.5% self-service rate and saving 17,606 agent hours. This resulted in $113,183 in avoided support costs for Tamkeen, allowing human agents to focus on more complex queries.

Tamkeen