Case Study: Maruti Techlabs generates 1400+ SQLs and boosts website engagement with WotNot

Maruti Techlabs generates 1400+ SQLs and increases website engagement by 60% with WotNot

Maruti Techlabs, an Ahmedabad-based technology firm, faced a significant challenge in converting its substantial website traffic into qualified sales leads. Their reliance on a traditional live chat tool was ineffective due to time zone differences with their international audience. Their goal was to find a scalable, always-available solution to engage visitors, ask qualifying questions, and generate quality leads without delay. To address this, they ultimately used their own product, WotNot.

The WotNot solution was a customized chatbot that automated the lead generation process. The bot was programmed to intelligently engage visitors, ask service-specific qualifying questions, and capture contact details, providing the sales team with full context on each lead. This resulted in the bot handling over 182,000 conversations, generating more than 1,400 SQLs, and increasing overall visitor engagement on the website by 60% for Maruti Techlabs.

Maruti Techlabs

Himanshu Kansara

VP - Operations