Case Study: EasyEquities boosts app signups and cuts support load with WotNot

EasyEquities Saves Big With Automated Customer Support, using WotNot

EasyEquities, a South African online stock and equity trading platform, faced a significant challenge with low user signups on its mobile app due to a complex and confusing onboarding process. This issue also overwhelmed their small call support team with assistance requests. The company sought a solution to automate customer support and turned to the vendor WotNot for its no-code bot builder to create a virtual assistant.

WotNot implemented an automated troubleshooting chatbot that guided users through the entire signup and onboarding process in real-time. The solution significantly boosted the visitor-to-signup conversion rate and eliminated the need for EasyEquities to expand its call support team, resulting in substantial cost savings for the company.

EasyEquities

Lucas Herrick

Digital Assets Lead