Case Study: EasyEquities boosts app signups and reduces support load with WotNot

EasyEquities boosts mobile app signups in 2 months with WotNot

EasyEquities, a South African online trading platform, faced a challenge with low user signups due to a complex and confusing mobile app onboarding process. This issue was discouraging new users and overburdening their small call center team with support requests. To address this, they turned to the vendor WotNot and its no-code chatbot builder to create a virtual assistant.

WotNot implemented an automated troubleshooting chatbot that guided users through the entire onboarding process in real-time. The solution significantly boosted EasyEquities' visitor-to-signup conversion rates. As a result, the company avoided the need to expand its call support team, achieving major cost savings. The vendor WotNot was instrumental in creating a better brand experience and resolving user queries efficiently.

EasyEquities