Case Study: Genus Power achieves 25% deeper digital adoption with Worxwide Consulting UX design

Genus Power boosts smart meter app adoption by 25% with Worxwide Consulting

Genus Power, a major electricity distribution company in India, faced low digital engagement with its smart meter apps despite a large hardware rollout. Users reported confusion over billing, a lack of real-time usage data, and low perceived value, which eroded trust and suppressed adoption. The company engaged Worxwide Consulting to address these UX and trust gaps.

Worxwide Consulting conducted deep user research and implemented a redesigned mobile and web experience focused on transparent billing, proactive alerts, and intuitive navigation. This solution drove a 25% increase in app engagement and feature adoption, significantly higher trust scores, and reduced operational costs from fewer support queries.

Genus Power