Case Study: Clarks achieves a 2% sales uplift and cuts chargebacks to 0.01% with Worldpay's RiskGuardian

Worldpay’s RiskGuardian helps boost sales for Clarks

Worldpay, a long-term payment partner for footwear retailer Clarks across the UK and 15 European markets, faced growing fraud risk as the business expanded and added new payment types. Although chargebacks were initially low, growth increased incidents and about 62% of disputes were being lost, threatening genuine customer conversions and revenue.

Clarks adopted Worldpay’s RiskGuardian fraud-management platform, with experts implementing transaction monitoring, custom rules and automated workflows to reduce manual handling. The solution cut fraudulent orders being dispatched, recovered customer conversion (an additional 2% of orders), and reduced chargebacks to 0.01%, with ongoing controls for foreign-card risk and active alerts to protect the business.

Clarks