Case Study: Bella Bridesmaids Franchise Group achieves streamlined payments and eliminates back-office headaches with Worldpay

How a mother daughter duo used Radial Studios to make a big business move

Bella Bridesmaids, a national retail and ecommerce chain founded by mother-daughter team Kathleen Casey and Erin Casey Wolf, grew from a single Chicago shop in 2007 to 51 franchise locations. Their core challenge was managing complex, multi-person bridesmaid dress purchases and flexible payment options across dispersed customers while avoiding time-consuming, manual credit-card processing that created backlogs and distracted staff from customer service.

Radial Studios integrated Vantiv (now Worldpay) into Bella Bridesmaids’ software to automate payments and streamline backend systems. The integration eliminated weeks-long card-processing backlogs, minimized manual entry, and freed franchisees to focus on customer experience and business growth, reducing headaches and making daily operations far more efficient.

Bella Bridesmaids Franchise Group

Kathleen Casey

Owner