Case Study: Direct Tools Factory Outlet improves product discovery and checkout with World Headquarters

Direct Tools Factory Outlet improves ecommerce search across 1,500 SKUs with World Headquarters

Direct Tools Factory Outlet, a consumer brand with over 35 stores, needed to overhaul its e-commerce experience to help customers more easily find and purchase from its 1,500+ SKUs of refurbished products. World Headquarters (WHQ) was brought in to improve the website's user experience, focusing on creating a seamless path from search to purchase while optimizing for ADA compliance and SEO.

WHQ revamped the site's navigation by creating user personas and reorganizing products with keyword-friendly descriptions. The solution enhanced accessibility with high-contrast designs and optimized the checkout process. This resulted in faster site load times, improved SEO performance, and a shopping experience that allows customers to find the right tools in fewer clicks.

Direct Tools Factory Outlet