MedStar Health - Customer Case Study

Situation “As is true for many hospital systems, MedStar member hospitals and their internal departments worked autonomously. This resulted in duplication of effort and the creation of multiple solutions for common problems. In addition, there was a need to give each hospital direct access to the work of the marketing department, while maintaining marketing department control and centralized record keeping.” Problem to be solved Provide a platform that could be used with little or no training by hospital staff in multiple locations for sharing best practices and accessing marketing materials. Action WorkZone was implemented as an intranet. Access was granted to staff throughout the hospital system with intranet administration centered in the marketing department. Results “Due largely to its ease-of-use, participation in the intranet exceeded expectations. WorkZone has proved to be an invaluable tool for sharing best practices, and work moves faster with higher quality. In regard to marketing activities, it keeps our group from becoming a bottle-neck. Each hospital can access our work directly, while at the same time providing a record of their activities which allows us to remain in control.”