Case Study: Western Kentucky University achieves streamlined project intake and centralized marketing workflows with Workzone

How Custom Project Forms Help Western Kentucky University

Western Kentucky University’s Division of Extended Learning & Outreach (DELO) needed a reliable way to collect and manage marketing requests from multiple departments. With requests coming in for a wide range of deliverables and approvals happening across email and messaging apps, the team struggled to gather consistent information and keep projects organized.

DELO implemented Workzone custom project intake forms as the single entry point for all marketing requests. The forms are tailored by deliverable, iteratively improved, and routed to the marketing team for review and assignment, creating a centralized record of comments, updates, and approvals. The result: a streamlined intake process, clearer task assignments, better-suited marketing solutions, and a dependable, everyday system the team says they would be lost without.

Western Kentucky University

Susan Esters

DELO Marketing Manager