Case Study: Baxter Credit Union (BCU) achieves 65% growth in productivity with Workzone

BCU Achieved 65% Growth in Productivity with Workzone

Baxter Credit Union (BCU), a rapidly growing top‑100 credit union, faced a mounting marketing workload after bringing creative services in‑house and doubling its department. The six‑person team relied on Excel, email/phone requests and hard‑copy proofing, which led to lost proofs, poor visibility, inefficient processes and no real way to measure capacity or justify additional staff.

BCU implemented Workzone with focused onboarding and power users, using request portals, templates, time tracking and reporting to prioritize work and model capacity. As a result, completed projects increased from 505 to 834 per year (a 65% productivity gain), the creative team’s resources tripled, and the department gained the transparency and data needed to improve estimates, staffing decisions and alignment with business goals.

BCU

Erin Macasek

Director