Case Study: FreshPath Logistics achieves scalable, efficient temperature-controlled last-mile delivery with WorkWave RouteManager

RouteManager Revolutionizes Last-Mile Logistics for FreshPath

FreshPath Logistics (formerly The Organic Box), founded in 2018 and based in Alberta, is a B2B food‑logistics provider specializing in temperature‑controlled last‑mile delivery to residential customers using a fleet of dual‑zone vans. As their volume and client mix grew—from e‑commerce orders for Calgary Coop to third‑party contracts—their hybrid routing setup (off‑the‑shelf software plus a custom engine) became costly, hard to maintain and insufficiently scalable for the high‑volume, small‑load deliveries they manage.

FreshPath implemented RouteManager, which integrated seamlessly with their back‑end systems and driver mobile app and offered customizable fields, geotagging, photo documentation and customer notifications. The solution improved data capture, sped onboarding, and delivered the scalability and reliability they needed—supporting peak operations of ~40 vans with 100+ deliveries per vehicle per day—while remaining cost‑effective and positioning the company for national expansion.

FreshPath