Case Study: COOK Trading Ltd. achieves 433% order growth with WorkWave Route Manager 360

How Route Manager Improved Efficiency For COOK Trading Ltd.

COOK Trading Ltd., a UK prepared-meal retailer founded in 1997 with 90+ shops, kitchens, and a growing home delivery service, needed a way to scale delivery operations efficiently. As demand grew, shop managers were manually mapping routes—a time-consuming, unsustainable process that limited visibility and profitability across locations.

COOK integrated Route Manager 360 with GPS tracking into its order-management system and rapidly rolled it out across stores during COVID. The automation and API-driven integration reduced training needs and sped onboarding, enabling COOK to handle sustained peak demand. Results included a 433% average increase in orders processed, one-hour delivery windows for customers, and route planning time cut from hours to minutes.

COOK Trading Ltd.