Case Study: Birds Bakery achieves fast home delivery rollout and scales to 100 deliveries/day with WorkWave Route Manager

How Birds Bakery Uses Routing Software To Increase Revenue

Birds Bakery is a family-owned Midlands bakery founded in 1919 with more than 60 locations known for its caramel doughnuts and other baked goods. When the COVID-19 pandemic cut foot traffic, the bakery needed to launch home delivery for the first time and quickly solve the challenge of efficient route planning and same-day customer communication.

They implemented WorkWave Route Manager for fast, user-friendly route optimization with seamless desktop-to-mobile integration, route customization, proof-of-delivery photos, and customer notifications. The system enabled rapid rollout, saved administration time, reduced customer update calls, and has supported 2,000+ deliveries—letting four drivers handle up to 100 deliveries a day and creating a lasting new revenue stream.

Birds Bakery